Eat the Ball

Info

Bread of a New Generation! Fresh frozen, simply thaw. With natural ingredients, gently made & lasting freshness. Eat smart, feel good!

Geschichte

Eat the Ball® – Bread of a new Generation

Eat the Ball® is bread fresh frozen that offers unique benefits regarding product features and handling. Eat the Ball® tastes fresh for at least 24 hours after defrosting. In a stayfresh bag, Eat the Ball® can be stored at room temperature for up to 3 days before being enjoyed toasted.

Eat the Ball® is fermented and frozen with care in the innovative pro.ferment.iced® production process. In addition to new creative possibilities for the shape of the bread, this also means a long shelf life while using natural ingredients and straightforward preparation thanks to simple defrosting. This transforms bread into a high-quality convenience product for consumers. The bread of a new generation! Frozen fresh, simply defrost. Made with care with natural ingredients and fresh for 24+ hours.

Unsere Aufgabe

Eat the Ball® is an innovative Austrian company based in Salzburg that launched the world's first bread brand in 2012 and established a new category of functional branded bread.

It all began in 2007, with one simple question: Why are there no real bread brands? A food as important as bread is still only sold in generic “categories” instead of as a real, distinguishable product brand with individual quality characteristics. The company’s founder Michael Hobel and his business partner Norbert Kraihamer found the issue of bread so intriguing that in 2012 they decided to launch Eat the Ball® in Austria, following five years of research and development. The first steps into Germany and the USA followed in 2014. The stated aim is to create the world's first real bread brand: „We want to give bread a new form and use the global Eat the Ball® brand to make it exciting and appealing again, especially for young people and trendsetters. And we want to make bread that offers full, great flavor as well as a long shelf life in order to prevent bread waste and thereby make an ethical and moral statement.“

Etikett

https://www.eattheball.com/imprint

Produkte

Eat the Ball