Innovation and Product Management Master

Info

The ability to innovate is essential for international companies in a world of intensifying global competition. The development of new products can only be guaranteed by integration of marketing, design and technology with strategic thinking.

Geschichte

The ability to innovate is essential for international companies in a world of intensifying global competition. The development of new products can only be guaranteed by integration of marketing, design and technology with strategic thinking.
That is the idea behind this Master's Program.

Graduates of this unique course fulfill the requirements for innovators of international companies. As managers of technical innovations and products they play a decisive role in the conception and market positioning of new products and thus secure the long-term success of the companies. They posses core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate products from those of competitors which requires not only product quality but also quality of internal company processes.