NRS Europe

Info

What draws us to water is what drives us at NRS. Dedicated to providing the equipment, expertise and inspiration that empowers adventure on the water.

Unsere Aufgabe

NRS was founded on the idea that a positive approach to business could enhance the lives of its community of stakeholders while outperforming the cynical and exploitative practices of many conventional companies. This basic principle guides every aspect of our business, from product development to marketing to sales. Everything we do, and every decision we make, is focused on creating value for our customers, business partners and communities.

Since manufacturing the first purpose-built dry bag for boaters back in 1974, the NRS name has stood for rugged, reliable equipment built to the standards of our toughest customers: professional outfitters and guides. Outfitters around the world rely on NRS boats, frames, life jackets, apparel and accessories to keep their customers safe, their guides productive and their businesses healthy day after day, season after season.

Our legacy for providing professional-grade equipment informs every new NRS product design through a philosophy we call Ultimate Utility. Ultimate utility is about more than building rugged gear that gets the job done. It’s about purpose-driven, user-focused solutions that enhance experiences on the water. It’s about versatility for changing conditions and multiple activities, with the technical sophistication and visual appeal of the best outdoor gear for any sport. We design all our products in-house in Moscow, Idaho, and we use the gear we build.

At our Moscow, Idaho headquarters you’ll find passionate rafters, whitewater kayakers, sea kayakers, stand up paddlers, kayak anglers and fly fishermen whose lives and livelihoods are intimately connected with water. Our future depends on healthy waters where our customers and we can recreate, recharge and reconnect with nature.

We’re committed to preserving access to on-the-water recreation and to promoting stewardship of our precious wild places. We work closely with national organizations and local groups throughout the world to help take care of our rivers, lakes and oceans.
NRS founder and President Bill Parks often stops by to say hello. He’s a retired university professor, has a bushy white beard and rides a recumbent bicycle. Sometimes he treats us to lunch at the Super China Buffet. We would probably choose another place, but Bill digs the SCB, so we roll with it. He likes their steamed broccoli. He credits broccoli for his longevity. Now in his mid 70s, Bill’s still boating strong.

Bill, who fell in love with whitewater in the 60s, started NRS in his garage in 1972. His goal was simple: to provide his fellow paddlers with good gear at good prices, and to put some of the theories he’d developed as a business teacher into practice. He believed that a business could provide purpose and enjoyment in our lives, not just a way to make a buck. He wanted NRS to be a good place to shop and a good place to work. Despite the window thing, we think Bill succeeded.

Our job is to hook you up with good stuff and great service. And that’s a great job, because making you happy makes us happy. But all work and no play makes Jack a dull (and uniformed) customer service representative, so going boating is a big part of working at NRS. When we’re not in here helping you, we’re outside playing with you and those lucky birds. Lucky us.

Produkte

Rafts, catarafts, inflatable kayaks, rowing frames, life jackets, drysuits, wetsuits, technical outerwear, technical underwear, boots, booties, shoes, sandals, wetsocks and the list goes on.