enVie

Info

enVie is a fashion label and globally acting & thinking
fur refinery.
Green Fur Couture is the transformation of upcycled
bespoke fur.
#enVieheartwork #GreenFurCouture #enViesion #bespokefur #furupcycling

Geschichte

enVie [« ooohwie »] coming from the french and stands for “to fancy something”, as well to envy someone… moreover the venue of enVie is literally in Vienna.

The true enVie „fury tale“ started, when Nina and furrier Marcel Jouja found each other in May 2012.
The first Fur Recycling experiment started with an original used army tent & military jacket, a black glama mink coat & leftovers from canadian lynx fur: That was the beginning of the Masterpiece a.k.a. enVie M78 Mink Parka, as well the “transfurmer hood”.
Not only Nina & Marcel loved the result, luckily many others did too. Soon after, they started cooperating with hunters and vintage fur traders in Austria and Germany, from where they source the (pre-existing) fur material. The enVie fur recycling service has become more & more successful, so they outsourced their fur production to a family manufacture in Italy.
They sell ready-to-wear Parkas for women, men and children from stock, but as well more and more people come with their own “old furs” to get a customized fur parka or any other enVie GREEN FUR COUTURE piece.